Strategic Business Alliances Article Example | Topics and Well Written Essays - 750 words

Strategic Business Alliances - Article Example Financial deals were cheap and this, coinciding with the idea that most companies had much cash at their disposal creates a conducive environment for alliance activity to pick up. Additionally, making business alliances aims at expanding business market share in the sense that the business would relieve a lot of pressure making them more flexible to react quickly to changes without the investors’ weight upon them. Business alliance can make customers’ interests in the current market might end up being shelved when the management set off to concentrate and develop emerging markets elsewhere. Though it can be argued that the administrative section of the company will increase their personnel to concentrate on these new markets, they might still need support from the current managers in terms of experience in tackling hurdles that may face them and thus their focus on management might be temporarily diluted. Whether the customers’ expectations and their products quality will remain at their previous desirable level or even increase in the process remains to be a litmus test for the company considering this acquisition is still in its infant stages. The society as a whole benefit from business alliance given that apart from creating new job openings from their expansion, they increase value for people’s money by not only increasing the variety of commodities but also bringing new competition that will prompt other players to increase their efficiency in serving the society.